Definition
Research comes in many different shapes and sizes, is variable in scope, and can be used to answer all manner of questions across all aspects of business, product and delivery. So, a research framework provides an underlying structure or model to support our collective research efforts.
Why do we need it?
Helps to determine, based on what we’re trying to learn, the right approach and methods to apply in a given situation.
Structure and plan our research activities, according to the breadth and scope of what we’re trying to learn.
Prioritize research work.
Who's going to use it?
Product designers
Product managers
Marketing analysts
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