Write your purpose and objectives
Purpose
Discover opportunities or validate solutions. Your research purpose outlines the goal or intention behind conducting the research.
Research questions
What do you want to learn? (outcomes)
By turning your research objectives into focussed questions, you create a clear path for investigation and exploration.
For example:
Objective: investigate user behaviors and decision-making patterns when using the Analytics feature in Alraedah’s Servicing App.
Question: how do users behave and make decisions when viewing Analytics screen, and what factors influence their actions?
User characteristics
Who are the people I’m targeting in my study and what’s the different profiles to ensure diversity in findings?
Research method
How can I get answers to my research questions in the most suitable way?
Tools
Planning, note taking, and raw data repository: Notion
For conducting online sessions: Google Meet or Zoom
Recruiting participants
You can recruit your company's users who you feel match your target segment (e.g. business age, industry, volume of transactions.. etc), or for more a reliable source of users, you can a service like Testable to recruit relevant participants.
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